I Help Technology Leaders
with Big Agendas Be Understood
Meredith Clause
Executive Narrative Advisor to CIOs & Technology Leaders
Founder, Storycore
​
With more than 25 years of executive leadership experience, I work alongside CIOs and technology teams to translate complexity into clarity — for boards, investors, and enterprise stakeholders.
Before founding Storycore, I served as CMO of a global fitness franchise (Anytime Fitness), VP at Regis Corporation, and held senior leadership roles at Best Buy. That operator background shapes how I approach technology narratives: strategy first, story second.
​
Today, I partner with enterprise technology leaders navigating transformation, AI acceleration, and high stakes executive scrutiny - helping them articulate strategy with precision and confidence.
​
-
MBA, Carlson School of Management, University of Minnesota
-
IDEO-Certified in human-centered storytelling
-
Former Fortune 500 executive
​
A little more about me, personally:
-
Hobbyist Cyclist
-
World-Ranked CrossFit Athlete, JV Division
-
Unabashed Paint By Number enthusiast​
My Story
I didn’t set out to become a “storytelling consultant.”
I built a 25-year career inside large organizations — rising through marketing and executive leadership roles where the stakes were high and the scrutiny was real.
Time and again, I found myself leading complex initiatives: transformations, brand reinventions, cross-functional shifts. What made those efforts succeed wasn’t just strategy. It was clarity.
​
I was the one who could articulate the throughline — the why behind the work — in a way that aligned teams, reassured boards, and moved decisions forward.
That ability became my edge.
​
Eventually, leaders began calling me not just to build presentations, but to help them think — to clarify direction before they stepped into the room.
That’s when I realized: the real work isn’t storytelling. It’s strategic clarity under pressure.
And that’s the work I do today.